Category Archives: SMO

Social Media Optimization(SMO) – An Overview

April 05, 2010     No comments


What is Social Media Optimization?

Social media optimization (SMO) consists of a set of methods for generating traffic on any website through social networking websites, business networking websites, online communities and blogs (macro blogging as well as micro blogging). These methods exploit the customer base that the target social media / business networking website already have and belong to common interest group with the website that is being promoted.

We all are aware of the social networking websites like orkut, facebook etc. These websites

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How SMO interacts with SEO

April 05, 2010     No comments

Nowadays everyone is talking about Social media networking / social media optimization(SMO). Most of the people have joined these social networking communities. Recently I was reading an article: Companies planning to increase their social media spend. Having a profile in social networking websites is becoming necessity nowadays which also helps spreading word of mouth publicity about your brand… No doubt SMO is a great tool to spread brand awareness, seek advice and get noticed in the social media. But one thing which really bothers me is how SEO and SMO interact with

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Awesome Social Media Optimatization – Smo Techniques

April 05, 2010     No comments


In this competitive business world, you have to be able to know the latest technology that can allow your business to thrive. You need to know the best way to get your name out there, and in this day and age of high technology, one of the most powerful tools you can use to do just that is with social media optimization.

Social media optimization is a way of connecting others together with common interest through blogs and forums. Many people use blogs and forums for their social media optimization method. Methods of SMO include adding RSS feeds, as well

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Smo – the New Cousin of SEO

April 05, 2010     No comments

The concept of Search Engine Optimization (SEO) has created another of its cousin of the same fray – Social Media Optimization or popularly called SMO. Quite congruent to the SEO process, SMO involves making sure that a website is popular and easily link-able to different media resources like blogs, social bookmarking websites and other media sharing websites. The whole purpose of SMO is to popularize the website in the social circles of the internet and make netizens aware of it.

SEO and SMO, inspite of having their share of differences are quite similar. However,

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